My brother, Melvin Bell Lane, gives his experienced overview of Sunset Books. Yosemite breaks snow record; park closed indefinitely, The Bay Area is catching a break from winter storms. Personalize gifts, too! And if you want to simply flip through the pages and dream, thats just fine, too. However, Sunset continued to achieve solid gains through this very tough competition of television and later regional editions of national magazines. Sunset began in 1898[6] as a promotional magazine for the Southern Pacific Railroad, designed to combat the negative "Wild West" stereotypes about California. In the earlier tough and lean years, tightly written articles with black-and-white photographs and illustrations simply gave more helpful how-to-do-it information to readers and supported the growing number of advertisers to present their "what-to-do-it-with" advertising. We did not want nor sell "pass along" readership figures to advertisers, including Sunset Books. How do they make bulls mad for bull riding. In 1943, Sunset devised a new motto: "The Magazine of Western Living.". Most Californians can put off filing taxes until Oct. 16 but should they? This site uses cookies to optimize site functionality and provide you with a great user experience. [10] The new owners sought to "make the magazine a vehicle of Western thought and to steer the magazine into a national market," according to Stanford University librarian Tomas Jaehn. Wine advertising was accepted and continues to be, while tobacco advertising is still not accepted. In the midst of the battle for the prime consumers, Sunset published several issues over 300 pages--340 pages in April 1960, which was the maximum capacity of the presses at the time--and many in the 200-plus range. Regents emailed announcement to staff Tuesday did not say Sunset would close, though it acknowledged the rapidly changing landscape created by the coronavirus. Posted on 11/01/2021 by 11/01/2021 by Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West. The editorial-advertising ratio remained close to constant at 45 percent to 55 percent through the post--World War II Lane years. The two-martini lunch is not as fashionable and the "easy" part is not so, of course, with a touch of our Dad's humility, and is only relative to the costs of starting up a new radio station, TV station, or daily newspaper. The space is all about maximizing indoor-outdoor living. Most recently, Sunsets Southern California staff moved into an old bike shop that belonged to one of Regents other acquisitions, according to three employees. Corporate interests undervalue the very things that create a loyal readership, and when the readership declines (along with advertising revenue), they pronounce this to be an inevitable result of a new technology. When I started my employment at Sunset, I was taken around the two office buildings in Menlo Park and introduced to every single employee, from one of the Lane brothers himself to the guys on the loading dock. While Mel and I finished high school, our parents rented an apartment and bought Quail Hollow Ranch in the Santa Cruz Mountains. The store will not work correctly in the case when cookies are disabled. Even so, some copies eventually ended up in doctors' offices, beauty and barber shops! Travel and garden coverage grew similarly focused and specific. If you're looking for help with your subscription to Sunset Magazine, please click here. More sustainable, better results why isn't everyone doing it? Sunset magazine is based in Oakland, California. ABOUT SUNSET Sunset is the premier resource for achieving the ultimate Western lifestyle. January 2023. [2][3][4] Regent formed the . Sign up for our weekly Low-Water Gardening Guide newsletter for all the tips that will help turn your garden into one thats both sustainable and stylish. Enjoy these berry matcha cream bars! In 1964, a new Desert edition was added for the more arid Southwest. Your email address will not be published. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. Indeed, the long-established formula--a Western family service magazine with a record of remarkable achievements--was the chief asset, as well as the potential for continued growth. It is part of the "Idea House" program, originally launched in 1998. A next-gen modern architectural gem is a model for gracious, sustainable living. after her subscription order was returned. Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. But the out-of-the-West readers, often recipients of Christmas gifts from Western family members or friends wanting to share their "good life," became very responsive readers for many advertisers--and, I am sure, helped make the West a more desirable place to live for some family visitors who later moved out West! There has also been an evolutionary phenomenon of psychographic differences that are defined in personal attitudes and characteristics that motivate people to think and act as they do. I immediately canceled my subscription, because this seemed like a betrayal. Southern Pacific purchased the Portland-based Pacific Monthly in 1912, and merged it with Sunset, to form Sunset: The Pacific Monthly. The inaugural issue featured an essay about Yosemite, with photographs by noted geologist Joseph LeConte. Can I get duplicates? Wed send them. Sunset Magazine has 1.5 stars. You can also purchase single copies at select bookstores and newsstands. Sunset is an active lifestyle magazine published bimonthly by Sunset Publishing Corporation. Renew Adweek magazine subscription now and save 9% off. Who can help student-athletes cash in? It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada. The first editorial color under Lane appeared in December 1954 illustrating Christmas ideas in baking and decorating. So, as the years passed since the first Annual Index, we were missing a much-needed index from the first issue. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. However, and make no mistake, every single successful magazine must constantly adapt to change to stay healthy and keep and gain new readers as well as appeal to the advertisers. Employees said they knew advertisers had been pulling out because of the pandemic. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazine's headquarters in Menlo Park, Calif., was a temple. [7], The company additionally downgraded its offices, with staff moved in September 2018 from the Jack London Square offices to a less costly facility located several blocks away. Its history went back to the Ohlone Indians and the Spanish Zayante Rancho. Plus, every subscriber gets a free digital edition of the 800-page bible of all things horticultural, the iconic Sunset Western Gardening Book. Writer Created the Kind of Workplace You Thought Only Existed on T.V. These senior editors, with their dedicated and creative staffs--as well as many fine book editors--deserve tremendous credit for what this bibliography represents. The list spans genres, from literary fiction to fantasy to nonfiction. Sunset has served as a premier source of regional lifestyle trends, from Los Angeles to Seattle and from San Francisco to Las Vegas, for more than 100 years. Renewals to Adweek will be added to your remaining issues and extended. You may occasionally receive promotional content from the Los Angeles Times. SUNSET MAGAZINE - 16 Reviews - Menlo Park, CA - Yelp Sunset Magazine 16 reviews Unclaimed Print Media Frequently Asked Questions about Sunset Magazine How is Sunset Magazine rated? In the 1920s, the magazine became unprofitable, as it grew thinner and its circulation dwindled. [citation needed]. Heres how to subscribe to Sunset magazine, buy a gift subscription for a loved one, or manage an existing subscription. Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. ", which began "This is the season when all the little toes are going not to market, but to have a pedicure". At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. Sunset magazines future uncertain as drop in ads during coronavirus leads to layoffs, Coronavirus in the Bay Area: The key events unfolding on March 24, Sunset magazines famed gardens rise again in Sonoma. (5) I'm not surprised. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. For sure, not all Western differences are better for human happiness: smog (which is getting better), unpredictable earthquakes and mud slides, water shortages and floods, increasing traffic congestion, and ocean damage along our coast, to name a few. Mahal was appointed in November 2020, becoming the first woman to hold the position. I can linger a little longer in my backyard and live a better life here in the West. [7], In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation, best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s). Editors fulfill that editorial mission, starting a chain reaction to attract and hold readers. Next came a message from Sunset's publishers: "This is to announce that by reason of the recent destruction by fire of the Sunset Magazine offices on April 18th, this Emergency Edition will be the only issue of the magazine for the month of May. The priceless stock of drawing, photographs and engravings was burned. In one day the accumulation and accomplishment of years were swept away". I felt so appreciated and privileged to work there. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. 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